Wednesday, August 27, 2014

Entrepreneurship lessons from Evernote success

Evernote started out as note taking app which envisions itself to be second brain. It helps its users to be more productive by helping jotting down thoughts on every device. It has 100+ million users and growing. It is an impressive growth story. what led to its success?

  • Follow the users on any possible device: Since Evernote aspired to be second brain so from beginning it followed the strategy that it will support any device even if less popular. so when iPhone opened its app store, it was one of first business apps available on iPhone. This provided them a head start   
  • Logo, brand is important: Evenote has a distinctive colored logo and was made to stand out on digital screens. In the beginning of app store, when apps were just 500 and evernote was one of them, it provided them visibility.
  • Focus on users: Most of the startups focus on either a vertical or subset of features to get a start in the market due to financial and managerial bandwidth. Evernote focused on its product and users and  didn't tailor its product to specific set of vertical or users. so users found their own use cases. Their initial users were news reporters who used to jot their ideas and story n all its forms - verbal, voice, images etc. to prepare a report and clergy who needs to jot its ideas for sunday mass sermons. Luckily these are one of the best brand ambassadors ( Remember Connectors from book The tipping point by Malcolm Gladwell
  • Power of WoM: it didn't spend any advertising dollars. It relied on word of mouth and focused on product. Later it went for partnerships.
  • Competition helped evernote: When Google launched its note taking app, Google Keep, it was a basic product compared to Evernote so when users got aware of note taking app due to Google keep, they compared it with other available apps. Evernote easily won due to its vast set of features.

Thursday, August 07, 2014

How to find a play school for your child - LazyAndSmart Way

Guest post by Madhav Bhartia. He is the founder of

As your child grows up, its important to plan for child’s preschool. Once your child is ready for play school, it’s time you to start your search for a good play school program. It’s always better to start your hunt for school early rather than wait. Many parents apply for good play school as soon as their child is born.
Once you’ve identified a few good play schools, apply to all of them in order. Most of the franchise based play schools in India take admission throughout the year. To find the best program for your child, you can follow the below steps.

Identify the parameters based on priority

First, decide what you want.
Convenience : Are you looking for a play school near your workplace, or would one closer to your home be more convenient?
Curriculum : Are you looking for a specific approach to learning? There are many of them like Montessori,Reggio Amelia, etc
Faculty / Support Staff : If you have any preference for faculty / staff of school?
Infrastructure: Is the school well-built? Are there enough space and not congested? etc
Write down the parameters in the order of your own priority, so that you have a list to refer to as you evaluate different programs.

Do your own research for  better understanding.

Search for different play schools at sitting at your home or work location. Get the contact information and reviews for different schools from .
You can ask a few basic questions over the phone w.r.t. fees or admissions, but you won’t get a good idea of what a preschool is really like until you go there. Visit the school in person and with your child, to meet the staff. It will also give you a good idea w.r.t. your convenience and locality of school.

Visit to the play school

When you visit the classrooms, check the teacher-child ratios and note how many children are in a classroom. Typical, recommendation for 2 to 3-year-old kids is in groups of no more than 18, with at least two teachers. For 3 to 4-year-old kids, we recommend groups of 20 or fewer, again with at least two teachers. As many as 20,  5-year-olds can be in a class with two or more teachers. It’s much easier to give a proper care and one-on-one attention along with having a better responsiveness when there are fewer kids in a class room.
Ask the director about everything from hours, fees, and vacation schedules to philosophies.Trust your gut feeling about the place and notice how the director handles your questions.
Observe how the teachers interact with the kids: Make sure they’re friendly, caring, and encouraging. You’ll also want a challenging curriculum, experienced teachers (who are paid well and satisfied with their job), and an environment that’s warm, clean, and safe.
Ask about staff turnover (This is very important). If the teachers change every six months, move on. Children need consistency and the opportunity to form strong relationships with their caregivers, so you don’t want a preschool where teachers come and go.
Ultimately, choosing a preschool is a personal decision. If, after visiting a preschool, you love the idea of your child going there, it’s probably the right place for you.

Check references

Positive word of mouth is a powerful endorsement. If a preschool has a certain buzz, ask parents what they like about it. You may even consider asking few schools, which you’re considering for a list of few parents whose children have attended the school. Call them and ask specific questions. Don’t just ask whether they like the preschool: Ask exactly what they like about it and what they don’t. If their child no longer goes to the school, ask why.

Let Kid also feel it

That way you can see how he and the teachers interact and whether he seems comfortable in the preschool environment. Do the teachers seem interested in getting to know your child? Does he enjoy the activities?


If the preschool of your choice has no openings, don’t feel bad. Put yourself on the waiting list, and while you’re at it, write a letter explaining why you like the school so much. It won’t guarantee you a place, but it can’t hurt to let the school know how enthusiastic you are about the program.
In the meantime, if you’ve applied to more than one school, it’s likely you’ll have other options to consider.

Sunday, August 03, 2014

5 Things Entrepreneurs can learn from Taylor Swift

Taylor swift is a 24 year old American country singer / songwriter. She has won 7 Grammys and she has produced 4 albums
  1. Taylor swift
  2. Fearless
  3. Speak now
  4. Red
She is only female singer and 4th singer overall to sell 1 million albums thrice in a row after Beatles, Rolling Stones and Michael Jackson.

Entrepreneurs can learn from her:
  1. Find your niche: She is a stockbroker’s daughter from Wyomissing, Pennsylvania. It is quite uncharacteristic profile for a country singer but found her niche as a “stay nice girl while having fun” which is quite unfamiliar in US music industry.
  2. Follow your guts: When she was 14, she got a 1 year development deal from RCA records - one of the largest record labels in USA for writing song. After 1 year RCA records wanted her to sign another development deal till she is 18 which she refused and signed a record deal with a startup - Big Machine Records (She was the first singer on its rolls). RCA records also wanted her to sing other writer’s songs which is quite a norm in the industry that proposition - she refused as well. and she has written or co-written all her songs in all her albums
  3. Take care of your customers (Connect to your fans): She is one of most accessible celebrities to her fans. During her shows, she has designed multiple ways to connect to her fans - inviting fans to tea parties, hugging and meeting fans during the shows, singing couple of songs for her fans who are sitting far behind in the stadium - which no other singer does.
  4. Understand social media and innovation: She is one of the most popular celebrities on social media (41 million + followers on twitter). she was among the first celebrities who understood the power of social media and shared family videos, hangouts with fans. She even announced her Red album on Youtube channel instead of traditional media. She also brings fellow singers to her shows to keep her fans excited in her shows as part of innovation.
  5. Invest in your business: Kind of success, she has achieved, no other singer runs their own management. While other singers and celebrities outsource their management to others, she runs her own show. This way, she provides her fans a seamless integration from writing her songs to finally showcasing her songs.

  1. Stay connected to your family: She is most probably - only singer / song writer who instagrams / tweets pictures of her family members, brings her parents to her shows and keep her parent part of management. In fact, her parents are integral part of her management team.

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